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ONE bacterial strain creating a WORLD of colors. E.dye envisions changing how the fashion ecosystem produces and applies dyes from a linear production model to a systemic, circular, and ecological process. We can create a variety of colors that are regenerative, sustainable, biodegradable, and an alternative to petroleum-based dyes.


Shocking Pink 1

Elsa Schiaparelli when referencing shocking pink “its bright, impossible, impudent, becoming, life-giving, like all the lights and the birds, and the fish in the world together, a color of China and Peru but not of the West- a shocking color, pure and undiluted.” 


“Arrest of Oscar Wilde, Yellow Book Under His Arm. Back in 1985, the Westminster Gazette published the headline. Wilde would be found officially guilty of gross indecency in court. Citing what a decent man would be seen publically walking the streets with a yellow book?" 



“Few colors are more expansive and capacious. With black, things are always complicated.”

Sheel Green4

A fashionable shade was considered in the XIX century as “so beautiful and so brilliant.”



Manet back in 1881 said he learned what color was the atmosphere, “it’s violet, fresh air is violet. Three years from now, the whole world will work in violet.” 

The Secret Lives of Color

1.  p .126

2.  p. 63

3.  p. 261

4.  p. 226

5.  p. 175

​​Stoneman, R. (2008). Alexander the Great: A life in legend. Yale University Press.


Features & Benefits

E.dye has a low carbon footprint and gives a natural fluorescent color.

A biodesign by a transdisciplinary and immersive team collaboration between design and biology, under a systemic and circular thinking approach.

It’s obtained from bacteria that are regenerative in nature, transforming carbohydrates into pigments.

Its thermostability maintains its properties at high and low temperatures

Works with cotton, blends, and synthetics.

Water is recycled during its production.